New Airline Seating

The Future of Airline Seating

  • Lightest ever economy class seat, saving airlines millions of dollars in fuel costs and enabling them to generate additional revenue.

  • Patent pending solutions such as fully composite frame, multi-density foams to reduce negative effects of long-haul flights, and self-cleaning nano-technology.

  • Over USD5b market, expected to double in size by 2021. Huge opportunities to enter other markets such as rail, bus and ferries.

Founder : See Below
Location : Singapore
Target : $2,000,000
Share Type : Common Stock

Business Overview

Economy class passengers account for 94% of all airline traffic today and seat discomfort is the number one complain passengers have globally. Research shows that travellers are willing to pay considerably more for their travel comfort (as much as 150-200 USD for long-haul flights). Today’s load factors have increased to well over 80%. At the same time, economy seat comfort has increasingly suffered. Airline profitability has been low over the years, which encourages airlines to offer only substandard services that maximize their short-term profitability.

The Company Design will redesign passenger experience in economy class by introducing high tech materials (majority of which are already certified to be used in aviation) and design that enable a whole new level of comfort. Based on human ergonomics and supporting the human body during the flight and at the same time improving airline profitability by reduction of weight. Above is the reason for The Company being called "The future of airline seating" by ABC News, NBC News, The Economist, L’actualite and hundreds other global media outlets.

Transaction Overview

    We have received Singapore Government Grant (SGD500,000), USD300,000 by a Dubai VC fund and USD500,000 by another VC fund in Dubai.

Investment Highlight


  • Chance to be part of future of travel. Already huge market doubling in size in next few years. Very active M&A scene where market is dominated with small number of big players and most of the newcomers have been taken over soon after they have entered the market.

  • The Company already has good interest from some of the world’s leading airlines. There are also several LoI/MoU signed with leading companies in other industries where we will license our design to bus, rail and ferry seat manufacturers.

  • Biggest revenue expected from China, Asia and Middle East where all transportation modes will grow tremendously.

About Management Team


  • CEO & Co-Founder: Mr. Mikko, MBA. 20 years in sales and business development with ICT-companies in Asia and Scandinavia.

  • CTO & Co-Founder: Mr. Alireza. Award winning inventor of the The Company concept. Senior materials scientist at High Impact Research (HIR) at University of Malay, KL.

  • CLO & Co-Founder: Mr. Maziar. Lawyer with extensive experience in IP and contracts. Co-founded Scalado in 2000 and sold the company to Nokia in 2012.

  • COO & Co-Founder: Dr. Ali, Oxford graduate with extensive experience in industry relations, technology transfer and joint ventures.

About Our Product

    The Company seats are up to 50% lighter and 12% wider than existing long-haul economy seats and offer 4” more legroom for the same floor space. Novel, lightweight materials and innovative cushion technology, make direct cost savings to airline partners by: i) reducing jet fuel consumption and carbon footprint due to lightweight seat design ii) lowering maintenance cost of aircraft interiors; iii) allowing aircraft carry more cargo; iv) high recyclability. New technologies include: Self-cleaning surfaces (no maintenance), AirCushion technology with Osteomorphic padding (superior comfort), braided composites (ultra-light), 3D scanning (optimised geometry, ergonomic design), fabric with micro-armour (increased durability).

About Industry

    The Company Design’s three main competitors, Recaro, Zodiac Aerospace and B/E Aerospace are established operations with long-term legacy commitments with over 80% market share globally. The Company Design leaps directly to the 21st Century with an award winning design, use of latest materials and effective sales and licensing model. Airlines have for long wanted to have better seats also in Economy Cabin but as only 3 main players control the market there has not been real innovations in decades.

Financials

Current valuation is US$22-25M, and US$22M reserved for hands on investors who can open up China for us.

About Competitor

    Zodiac’s revenue is EUR4.9b, B/E Aerospace USD2.5b and Recaro not publicly listed. There have been numerous takeovers in the industry and late 2016 B/E Aerospace was bought by Rockwell Collins at USD6.4b. In January 2017, Safran SA offered to buy Zodiac Aerospace at EUR 10 billion.

Exit Strategy

    There has been an enormous amount of consolidation in the aviation interiors business over the last few decades. Most of the consolidation has been centered on two players: B/E Aerospace and Zodiac Aerospace. These firms have morphed into mega-size, full-service organizations delivering products across all interiors markets sectors. Since 1987 B/E has acquired 23 interiors companies, including three in 2015 - Emteq, Wasp and Fischer. Similarly, Zodiac Aerospace has done 17 interiors-related acquisitions since 1992, with Greenpoint Technologies being the last acquisition in June 2014.
Risk Warnings
Disclosure: Investing in startups carries a high degree of risk. In general, financial and operating risks confronting both early and developmental-stage companies, as well as more mature expansion-stage companies are significant. Many emerging growth companies go out of businesses every year. It is difficult to know how companies will grow, if at all, or what changes may occur in the market. A loss of an investors entire investment is possible and no profit may be realized. Investors are responsible for conducting their own due diligence. * It should not be assumed that recommendations made in the future will be profitable or will equal the performance of securities in this list
    The Company seats are up to 50% lighter and 12% wider than existing long-haul economy seats and offer 4” more legroom for the same floor space. Novel, lightweight materials and innovative cushion technology, make direct cost savings to airline partners by: i) reducing jet fuel consumption and carbon footprint due to lightweight seat design ii) lowering maintenance cost of aircraft interiors; iii) allowing aircraft carry more cargo; iv) high recyclability. New technologies include: Self-cleaning surfaces (no maintenance), AirCushion technology with Osteomorphic padding (superior comfort), braided composites (ultra-light), 3D scanning (optimised geometry, ergonomic design), fabric with micro-armour (increased durability).